We’re Not In Kansas Anymore
After a career in public relations that began in New York with one of the world’s largest firms, continued with a New York technology agency, and included a move to the client side, where I served as the head of PR for a dot-com (beenz.com) and for a large telecom equipment manufacturer (Ciena Corp.), I decided to leave it all behind and move to Israel. Who would have ever thought it would be in Israel that my career would truly blossom. But it makes sense, because Israel has incredible things to offer the world.
As the managing director of Ruder Finn Israel, I come across companies and organizations large and small, all of whom have one thing in common: They know they have something cool, but they need help telling their world about it. For some, they want every living person to know about them; for others, they want to communicate with a very specific audience.
And that’s where we come in – communicating promise.
But there’s another side to the story. Public Relations has gotten a bad rap through the years, sometimes deserved and sometimes not. But I see it as my task to build Ruder Finn Israel in a way so every single employee, client, partner and supplier, not to mention the public at-large, will say, "That Ruder Finn Israel … not only are they good at what they do, they are also good people who really want to do what is right."
This blog will discuss all aspects of the Israeli public relations industry, how my experiences in the U.S. have shaped my view of the industry today and stories that illustrate how I believe this industry needs to run to gain the respect of the public. After all, how can we communicate on behalf of our clients if those to whom we are speaking can’t trust us?
I encourage you to check in here often, as I expect to post regularly, based on the day-to-day goings-on at Ruder Finn Israel.
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