Guest Ruder Finn Blogger: Summer Intern Elisheva Muller- RFI, an experience!
After studying marketing and international business in New York, I always knew there was a difference between marketing and public relations, but I could never put my finger on it.
It wasn’t until I came to intern at Ruder Finn Israel that I learned the true essence of Public Relations.
Is PR what Wikepedia says it is?
"The managing of outside communication of an organization or business to create and maintain a positive image. Public relations involves popularizing successes, downplaying failures, announcing changes, and many other activities."
Before my internship, I would have said yes. However, now I know that PR firms do much more than that.
PR`s impact on business today is more than meets the eye. I will give you an example. I participated in a media training workshop, which impressed upon me the power of using the right words. I got to see how Ruder Finn Israel contributes to the development of companies through efficiently giving employees the right tools to communicate efficiently. In addition, I got to learn just how important it is to know which words to use for your audience.
Every sentence you utter is a reflection of your company. Spokespeople must be equipped with the right tools to be able to present their organization accurately. That is where Ruder Finn comes in.
Another example …
It was my first day on the job; I barely had the chance to meet everyone. Suddenly, we were informed that Sudanese refugees would be arriving at the Jaffa Gate in Jerusalem, and that we were needed there. I got to see how my colleagues did their utmost to reach the media and make sure reporters were informed. Once the reporters had arrived, it was the Ruder Finn team that made sure they got the full story. I had never realized just how important phone calls to reporters were. It was the only way these refugees’ voices could be heard. PR firms are the vehicle that enables the world to stay informed.
These experiences have been an eye-opener for me as an intern on the world of PR. In a world where the truth is often distorted, PR has a responsibility to provide accurate information, which will ultimately guide the choices of millions of people.
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