DRIVERS, GET YOUR ENGINES STARTED
This time of year has always been one of my favorites. I mean, you have the baseball playoffs, football has begun and basketball is just around the corner …
But here in Israel, there’s a different feel, and not just because the sports scene isn’t as robust as it was in The States.
It’s different here because we’ve just finished an 8-10 week period that can be best described as "non-work"-focused. I’m talking about the lethal combination of summertime vacations followed immediately by the Jewish Holidays.
Last Thursday marked the end of the Jewish Holiday season, so we now have a long stretch of time leading all the way to the end of the year. (Well, Chanukah is in there toward the end of the year, but it doesn’t have the religious stringencies that result in time away from the office.)
What that means is that we’ll all got to shift away from chill out mode and into intensity mode very quickly. It’s the equivalent of a car standing still and then suddenly having to speed up to 100 mph.
That’s the challenge ahead of all Israeli business over these last three months of the year. And they will be counting on companies like Ruder Finn to help them make great things happen to finish the year strong … and to have marketing, brand, public perception and media relations momentum leading into 2008.
And we’ll be ready. Like I said, this time of year has always been one of my favorites.
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