9 to 5
A colleague of mine and I had the pleasure of attending a job fair the other night, co-run by our client, Yeshiva University, and Nefesh B’Nefesh, the organization that facilitates Aliyah from English-speaking countries. We were running the “Israel-based Public Relations” table, where students could find out all they want to know about PR in this country.
The event was nice, and well-attended, but there was one question several of the attendees asked me that struck a chord. “Can you tell me about the hours, if I want to go into PR?”
Interesting.
I’ve never really thought about PR as a round-the-clock career, but when I stepped back in my mind, reflecting on this question, I realized that in fact it is. But the reason it is has nothing to do with PR specifically. It’s all about how fast technology has changed.
So after realizing this, I said to this young person, “Let me ask you – What’s the last thing you do before going to sleep at night? You turn off your computer, right?”
“Of course,” was the response.
Well, in PR, we do the same thing, except that phenomenon has so much relevance to our business. Because for me, the last thing I do is check to see if any client, or any reporter, or any colleague has sent me an email since I last checked. And if they have, well, part of being a PR service provider is going the extra mile, so whether it’s 10:30 p.m. or 11:45 p.m. or 1:15 a.m., I respond.
The point is that PR has become a 24-hour business. But you know what? So has life …
Comments (1)
July 27th, 2009 at 11:31 am Posted by Asher Dahan
A wise man once said: “PR is not a career that you choose. it chooses you”. When you are passionate about something you don’t care about the hours.
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