Comments on: Blogs and the Media – Shall the Twain Meet?, Part II http://www.ruderfinn.co.il/communicating-promise/2009/10/blogs-and-the-media-%e2%80%93-shall-the-twain-meet-part-ii.html Mon, 29 Aug 2011 06:58:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Wesley http://www.ruderfinn.co.il/communicating-promise/2009/10/blogs-and-the-media-%e2%80%93-shall-the-twain-meet-part-ii.html/comment-page-1#comment-45 Wesley Wed, 24 Feb 2010 22:32:46 +0000 http://www.ruderfinn.co.il/communicating-promise/?p=72#comment-45 A very wise approach to the complicated hydra that is social media. Clearly the rules are different as many bloggers lack any manner of credentialing or accountability. Because of that, I'd be interested to hear your views on access - with how much information and how early should one contact "respected" bloggers and by what measure is a blogger deemed credible? While there are any number of methods of communicating with the web - blogosphere, social bookmarking websites, etc - I still believe that the lessons of traditional media remain true and are only made more obvious on the web. A genuine passion for the product or company you represent conveys gravitas and excitement when it comes time to pitch it. This passion, when paired with sustainable, co-beneficial relationships with journalists/bloggers will result in great "hits" and even better, insight about your product you might not have even considered! A very wise approach to the complicated hydra that is social media. Clearly the rules are different as many bloggers lack any manner of credentialing or accountability. Because of that, I’d be interested to hear your views on access – with how much information and how early should one contact “respected” bloggers and by what measure is a blogger deemed credible?

While there are any number of methods of communicating with the web – blogosphere, social bookmarking websites, etc – I still believe that the lessons of traditional media remain true and are only made more obvious on the web. A genuine passion for the product or company you represent conveys gravitas and excitement when it comes time to pitch it. This passion, when paired with sustainable, co-beneficial relationships with journalists/bloggers will result in great “hits” and even better, insight about your product you might not have even considered!

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