Comments on: Why Israel Cannot Solve Its PR Challenge (or, It’s The Message, Stupid!) http://www.ruderfinn.co.il/communicating-promise/2010/06/why-israel-cannot-solve-its-pr-challenge-or-its-the-message-stupid.html Mon, 29 Aug 2011 06:58:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul http://www.ruderfinn.co.il/communicating-promise/2010/06/why-israel-cannot-solve-its-pr-challenge-or-its-the-message-stupid.html/comment-page-1#comment-522 Paul Sun, 18 Jul 2010 02:13:39 +0000 http://www.ruderfinn.co.il/communicating-promise/?p=137#comment-522 As a non-Jew but staunch Israel supporter, this is an excellent blog and I agree whole-heartedly with it. Big events in history seem to galvanize a message around the greater good. In the absence of a greater good (ie. big event), personal agenda's take precedence and a message can be quickly lost. That is not to hope that a big event happens, I believe the big event is continuous - like not seeing the forest for all the trees. I write only to point out the reason for the lack of a unified message. I pray they (those who are position, and Jay may be right, it may be from a bottom up groundswell) find their voice and find their message. The world needs a unified Israel. As a non-Jew but staunch Israel supporter, this is an excellent blog and I agree whole-heartedly with it. Big events in history seem to galvanize a message around the greater good. In the absence of a greater good (ie. big event), personal agenda’s take precedence and a message can be quickly lost. That is not to hope that a big event happens, I believe the big event is continuous – like not seeing the forest for all the trees. I write only to point out the reason for the lack of a unified message. I pray they (those who are position, and Jay may be right, it may be from a bottom up groundswell) find their voice and find their message. The world needs a unified Israel.

]]> By: A. Saadya http://www.ruderfinn.co.il/communicating-promise/2010/06/why-israel-cannot-solve-its-pr-challenge-or-its-the-message-stupid.html/comment-page-1#comment-511 A. Saadya Wed, 16 Jun 2010 09:05:18 +0000 http://www.ruderfinn.co.il/communicating-promise/?p=137#comment-511 An interesting take on the old problem. But what would you suggest the unifying message to be, in a quick, catchy phrase or sentence? I think the Jewish Agency once had a great slogan, "Our future is where our past is." Maybe we should resurrect that one, just to remind people we've BEEN HERE. An interesting take on the old problem. But what would you suggest the unifying message to be, in a quick, catchy phrase or sentence?

I think the Jewish Agency once had a great slogan, “Our future is where our past is.” Maybe we should resurrect that one, just to remind people we’ve BEEN HERE.

]]> By: Jay Kalish http://www.ruderfinn.co.il/communicating-promise/2010/06/why-israel-cannot-solve-its-pr-challenge-or-its-the-message-stupid.html/comment-page-1#comment-510 Jay Kalish Tue, 15 Jun 2010 10:20:40 +0000 http://www.ruderfinn.co.il/communicating-promise/?p=137#comment-510 Glenn - you make a good point, but then fall into the same trap of waiting for someone else - in this case the Government of Israel - to rectify the situation. Given the powerful social media tools that are available, perhaps it is time for a private initiative of ordinary citizens to conduct a focused campaign to fight the Arab PR machine. This might lead the proverbial horse to water, as nothing breeds success more than success. Glenn – you make a good point, but then fall into the same trap of waiting for someone else – in this case the Government of Israel – to rectify the situation. Given the powerful social media tools that are available, perhaps it is time for a private initiative of ordinary citizens to conduct a focused campaign to fight the Arab PR machine. This might lead the proverbial horse to water, as nothing breeds success more than success.

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