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Aroma Espresso Bar Hires Ruder Finn Israel to Launch First International Franchise
June 21, 2006
Aroma Espresso Bar has appointed Ruder Finn Israel to promote the New York City launch of the café chain's first international branch. Ruder Finn Israel, a wholly-owned subsidiary of New York-based global communications firm Ruder Finn Inc., will manage Aroma's media relations and communications strategy for the opening of its SOHO, New York, branch.
Aroma - Espresso Bar's first branch opened more than a decade ago on Hillel St., in Jerusalem. Today, the rapidly growing chain boasts 72 Israeli locations. While SOHO, New York, will be Aroma's first branch outside of Israel, plans are already being finalized to open additional international branches in Toronto, Canada, and other U.S. locations.
Noam Berman, Aroma's VP of Marketing stated, "The opening of our New York branch is a major turning point. It is the beginning of a global expansion, and the first step in turning Aroma Espresso Bar into an international franchise. Ruder Finn Israel is a natural choice for companies such as ours, who are looking to penetrate international markets. Ruder Finn Israel's specialization in media relations in the U.S. will ensure that we achieve our goals."
Glenn Jasper, Managing Director of Ruder Finn Israel, said, "We are excited about the opportunity to work with a prominent company such as Aroma Espresso Bar and are enthusiastic about the challenges of introducing a successful Israeli brand to the global market. Aroma has a reputation for choosing only the very best ingredients. We look forward to demonstrating that that its choice of Ruder Finn will be consistent with that reputation."
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