Home > News > Copper Healing Pioneer Cupron Selects Ruder Finn Israel for Global Marketing and Public Relations Campaign
Copper Healing Pioneer Cupron Selects Ruder Finn Israel for Global Marketing and Public Relations Campaign
October 18, 2006
Ruder Finn Israel, a strategic marketing, public relations and communications agency, today announced that Greensboro, North Carolina-based Cupron Inc., developer of copper oxide-based healing products, has selected the firm as its global marketing communications partner.
Ruder Finn Israel will provide Cupron - which also has operations in Israel - with strategic marketing and global PR services, including the development of a consumer awareness campaign regarding the intrinsic properties of Copper Healing.
Cupron CEO Jeff Gabbay said, "For a company like Cupron, Ruder Finn Israel is a sensible partner, as it is able to provide a bridge between Israel and the rest of the world, through its international network."
Cupron has created a cost effective platform technology that utilizes copper oxide, binding the substance to textile fibers. This material allows for the production of woven, knitted and non-woven fabrics containing copper-impregnated fibers with the antimicrobial protection against micro-organisms such as bacteria and fungi that attack fibers, causing odor and infection. "
Cupron is a fascinating company with a product that has tremendous potential," said Glenn Jasper, Managing Director of Ruder Finn Israel. "Our team is very excited to tell Cupron's story to the business and consumer health markets around the world."
Ruder Finn Israel specializes in providing a bridge between Israeli companies, such as Kayote Networks, Aroma Espresso Bar and ECI Telecom, and the global marketplace. Ruder Finn Israel's parent company, Ruder Finn Inc., is one of the largest independent public relations and communications firm in the world.
Take the first step towards a long and successful partnership with Ruder Finn Israel.
