Home > News > International Gym Chain, Curves Selects Ruder Finn Israel for Marketing and Public Relations Campaign
International Gym Chain, Curves Selects Ruder Finn Israel for Marketing and Public Relations Campaign
March 10, 2008
Ruder Finn Israel, a strategic marketing, public relations and communications agency, today announced that Waco, Texas-based Curves International, the world's largest fitness club franchisor, has selected the firm as its Israel marketing communications partner.
Ruder Finn Israel (RFI), wholly owned by global PR giant, New York-based Ruder Finn Inc., will provide Curves - which also has operations in Israel - with local public relations services.
Curves' Marketing Director for Europe and Israel, Michael Foley commented, "Expanding our worldwide presence requires communications partners who possess both an intimate knowledge of the local market and media scene as well as an understanding of global business, communications and marketing practices. In Israel, Ruder Finn serves that role, and we are excited by their abilities and the potential that this new partnership holds."
With 10,000 locations in more than 44 countries, Curves is the world's largest 30 minute female fitness franchise in the world. In Israel, Curves is at a very early stage of development and offers tremendous opportunities for local entrepreneurs.
"Curves is an exciting company with a reputation that has tremendous potential," said Glenn Jasper, Managing Director of Ruder Finn Israel. "Our team is very excited to help the company mirror its global success here in Israel."
Ruder Finn Israel is the largest internationally-focused PR firm in Israel and specializes in acting as a bridge between global companies and the Israeli marketplace.
Take the first step towards a long and successful partnership with Ruder Finn Israel.
