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Rebranding and Strategic Communications Case Study
Situation
Initiate complete re-branding process (formally E.D.I.G Solar)
Leverage technical and economic advantages to best position AORA in the market
Introduce AORA's game-changing technology around the world
Secure widespread media coverage
Organize official launch event
Program
RFI led AORA through an intense branding and positioning campaign
RFI developed messages and materials to strengthen the new brand
RFI built a strategic marketing and communications plan and began outreach to a variety of news outlets
Results
A new brand, AORA, was born
RFI secured interviews and on-site tours of the plant with media giants such as Reuters, ABC-TV and Business Week
RFI Secured extensive coverage for AORA in the New York Times, dozens of alternative energy trade magazines and websites
Media Coverage has helped AORA gain international attention and recognition. Management noted a significant increase in phone calls, as well as business and investment opportunities
