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Strategic Marketing Counsel Case Study
Situation
- Ruder Finn Israel was selected by Maxim Group, a full-service bank located in New York, to better understand and then define its position in the banking market.
- Maxim also counted on Ruder Finn to craft a plan of action that would enable the bank to make a significant impact on its key markets.
Program
- Following completion of the Ruder Finn Israel “Idea Lens,” Ruder Finn Israel developed positioning and key messages for Maxim Group, provided the bank with a specific recommendation of the niche on which to focus its marketing energy.
- We also created a 12-month marketing communications plan of action to be implemented by Maxim in its key markets.
- Lastly, based on a client need, Ruder Finn Israel conducted a comprehensive review of Maxim’s website and provided recommendations regarding content, graphics and color scheme, to ensure the site communicated the right things to the right audiences.
Results
- Maxim Group has adopted the recommendations provided by Ruder Finn Israel, resulting in a more focused and effective marketing approach.
