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Top-Tier Business and Trade Media Campaign Case Study
Situation
Oramed is an early-stage biotech company, and biotech and pharma reporters are generally not interested in companies before they reach phase 3. At the same time, business reporters are generally not interested in companies with a valuation below $50m. RFI began working with Oramed while they were in phase 1 and the company was valuated at $26m.
Program
RFI built a well-rounded media relations plan for Oramed, working simultaneously to get results and briefings with both top-tier media outlets as well as the most important industry trade publications.
Results
Not only has Oramed been featured on Fox Business News, but the company has also had briefings with The Wall Street Journal, Forbes, Bloomberg and key trade journalists. Oramed's share price has more than doubled since RFI began working with them. We recently worked together with Oramed's IR team to implement a successful IR/PR road show.
