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Tradeshow Implementation/ Support Case Study
Situation
- Rovatec, a small 3-man company with a unique product initially requested Ruder Finn’s services to gain exposure as they launched their product at an important, niche industry trade show in the U.S. in early November 2004.
Program
- Ruder Finn Israel implemented a detailed tradeshow support and media communications plan that resulted in unprecedented coverage for a debuting company in this niche.
- At the initial tradeshow, Ruder Finn Israel successfully coordinated over 27 meetings with journalists and media representatives, which resulted in a new product placement in 12 relevant, top tier industry publications.
- Six weeks later, Ruder Finn conducted supportive activities at a second industry show, which resulted in new product placement in 15 additional, relevant, top tier industry publications.
Results
- Our lead generating activities attracted over 700 visitors to the booth, and Rovatec sold over 250 units direct off trade show floor.
- The attention received by our activities further gave our client the opportunity to network with potential third-party endorsers, and introduce potential partners to the Rovatec team.
- Following the show, 20 top industry publications requested a product for testing and/or wrote an article on the product, and the product was nominated for a “Product of the Year” award in two top-tier publications.
