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Website Development Case Study

Situation

• Motorola's Wireless Modules business unit approached Ruder Finn shortly upon its inception.  The unit was uniquely positioned to leverage Motorola's expertise to become a leader in the burgeoning M2M (Machine-to-machine communications) market.  However, the unit had very little structured marketing and no online presence.
• Ruder Finn Israel was selected to oversee the creation of a website to reflect the unit's unique value propositions and increase mind and market share.

Program

• Ruder Finn worked with the client to prepare a detailed sitemap. 
• Next, Ruder Finn Israel wrote, edited and oversaw the content creation process. 
• Ruder Finn Israel professionals - also involved in creating and executing the unit's overall strategic marketing and communications plan - ensured that all messages created for the website were consistent with messages in other collateral material.
• Client received consultation on visual aspects including imagery, layout, and colors, to ensure that the end product would match corporate guidelines while answering aesthetic and marketing requirements. 
• Additionally, Ruder Finn worked with the client and a third party graphic designer to develop a Flash Presentation for the website.

Results

• Through Ruder Finn's guidance and professional tools, Motorola's Wireless Modules business unit was able to project its inherent Unique Value Propositions and increase corporate exposure online.         

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