The Ruder Finn Israel team has extensive experience in developing original and powerful corporate brands.

Our team develops verbal and visual cues to give both conceptual and graphical representations of a client’s company or product, in a way that resonates in their market.

The Ruder Finn team works with our clients to gather all of the necessary information and supplements this with independent research to identify:

• Competitive advantages
• Unique Selling Propositions (USPs)

We utilize our findings to develop a brand that conveys singularity, and clearly highlights differentiating attributes. 

Our brand development process is authentic and consistent with our clients’ company and product history.  We are sensitive to functionality across time – sustaining familiarity and consistency – creating loyalty. 

We study the market, refining and adjusting as the:

• Marketplace changes
• Product evolves
• Company grows

In creating a new brand we never look only at what the competition is doing.  We find out what the competitor is NOT doing: therein lies the opportunity for uniqueness.