The media are a key factor in ensuring succesful communication between a company and its key audiences. After all, newspaper and magazine articles, and television and radio interviews are often the fastest, most cost-effective way for a company to communicate on a wide scale.

However, it is one thing to secure an interview with the magazine or newspaper you have targeted. It is quite another to make the most of each of these valuable opportunities.

Ruder Finn Israel is a leader in training spokespeole to participate in interviews so that the reporter gets a good story and the spokesperson helps his/her company or organization to the highest degree possible. The trainer, Glenn Jasper, has been a company spokesperson for many organizations, including both a NASDAQ-100 company and a dot-com start-up. He is also a radio show host, so he is familiar with both sides of the equation.

Every training includes the following three components:
1. A classroom session designed to educate the spokesperson on the skills and tools s/he will need to succeed in interviews;
2. Exercises that will improve and sharpen existing skills; and
3. Simulated interviews designed to help the spokesperson gain experience without risk

At the same time, Ruder Finn understands that every trainee comes to the session with a different level of experience. To address that, each session is geared toward the level of each participant.

Ruder Finn's media training program has helped spokespersons from some of Israel's largest companies and smallest organizations prepare properly to provide the information the media wants, while at the same time helping themselves as well. Seasoned pros and first-time spokespersons have felt equally strong about the benefits of a Ruder Finn media training session.

"Glenn Jasper & the Ruder Finn team in Israel prepared and executed an outstanding Media Training for ECI's executives. They understood our needs and were able to prepare our spokespeople to deal with the most difficult journalists and analysts. The exercises and workshop gave us the tools to deliver our messages in the most effective way. Media Training is a must to any company who needs to compete for media attention. "

- Sandra Welfeld
Director, Corporate Communications
ECI Telecom Ltd.

Please email us rf@ruderfinn.co.il if you are interested in being sent a sample media training agenda or if you'd like to schedule a training session with Ruder Finn.