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Ruder Finn Israel’s Idea Lens®
One of our most significant services is the proprietary “Idea Lens” ® process. This process consists of in-depth market research.
Idea Lens® lays the foundation from which we develop compelling messages that strike a chord with our clients’ target groups and associated influencers.
How Idea Lens® Works
A unique and qualitative market research project, our Idea Lens® is normally conducted over a period of eight weeks culminating in an objective and thorough evaluation of our clients’ overall position within their industry.
- We identify and conduct primary interviews with key executives, journalists and analysts, competitors, customers, potential customers, and other market influencers.
- We then supplement our findings with the highest quality of secondary research to develop accurate and effective messages, integrated into a synchronized short and long-term marketing plan.
The Idea Lens® project covers a multitude of elements essential to any business, including the client’s:
- Product
- Technology
- Corporate position
- Target audiences and competitive analysis
- Evaluation of market trends
- Drives
- Deterrents
Our intimate and comprehensive understanding of the client’s playing field gives us the advantage of familiarity, and subsequently strengthens their communications.
Through the Idea Lens®, we identify business development opportunities as well as other opportunities ultimately increasing our clients’ visibility and attractiveness.
Take the first step towards a long and successful partnership with Ruder Finn Israel.
