Ruder Finn Israel’s Idea Lens®
One of our most significant services is the proprietary “Idea Lens” ® process.  This process consists of in-depth market research.

Idea Lens® lays the foundation from which we develop compelling messages that strike a chord with our clients’ target groups and associated influencers. 

How Idea Lens® Works
A unique and qualitative market research project, our Idea Lens® is normally conducted over a period of eight weeks culminating in an objective and thorough evaluation of our clients’ overall position within their industry. 

1. We identify and conduct primary interviews with key executives, journalists and analysts, competitors, customers, potential customers, and other market influencers.
2. We then supplement our findings with the highest quality of secondary research to develop accurate and effective messages, integrated into a synchronized short and long-term marketing plan. 

The Idea Lens® project covers a multitude of elements essential to any business, including the client’s:

• Product
• Technology
• Corporate position
• Target audiences and competitive analysis
• Evaluation of market trends
• Drives
• Deterrents

Our intimate and comprehensive understanding of the client’s playing field gives us the advantage of familiarity, and subsequently strengthens their communications.

Through the Idea Lens®, we identify business development opportunities as well as other opportunities ultimately increasing our clients’ visibility and attractiveness.