Ruder Finn Israel has a proven track record in developing “smart” trade show plans aimed at expanding trade show participation beyond the boundaries of the booth and tradeshow floor. 

Ruder Finn Israel looks beyond simple technique. Each tailor-made tradeshow plan focuses on what a client wants to say and identifies the best method to say it.

Our Trade Show Strategy

• Link all trade show activities including booth traffic promotions, collateral materials, advertising and interview opportunities to most effectively communicate the company’s messages. 
• Develop a strategic and creative approach for each trade show based on the show culture, the audience and our clients’ business goals.
• While some trade shows are circus-like, others are quieter and more intimate. We take into consideration the economies of scale of re-using certain materials from show to show, and recommend approaches specific to each environment.
• We craft our tradeshow support activities using available materials while developing messages that are relevant to an individual client's particular needs and goals and according to the environment of the show.

Our plans create awareness and excitement, as our programs are designed to spotlight a client's unique characteristics, for both domestic and international clients, including international, national and regional shows.

Before the Trade Show
Experts at Ruder Finn Israel work with clients before the show to evaluate opportunities by conducting an in-depth evaluation of the trade show statistics including:

• Number and type of visitors
• Other exhibitors
• Additional seminars/conferences being held within trade show framework

We further identify award and speaking opportunities, and work with our clients to create winning presentations, powerful media interviews, and added-value lead generating activities that expand the show participation beyond the borders of the tradeshow floor.

During the Trade Show
A Ruder Finn representative often joins our client on-site, to:

• Encourage additional media interviews
• Ensure activities unfold as planned
• Deal with any unexpected contingencies

After the Trade Show
Our team works with the client to ensure efficient follow up, including distribution of leads, answering questions and additional logistical support activities.